sneaker
On athletic shoes: Olivier Bernhard and Caspar Coppetti
Swiss triathlete and Ironman champion Olivier Bernhard was warned not to challenge the goliaths in the sneaker industry. But, inspired by the cloud-like sensati…
How On Built A $12 Billion Brand By Defying The Sneaker Industry
How did a Swiss startup with zero footwear manufacturing experience take on giants like Nike and Adidas—and succeed? What began in 2010 with pieces of garden ho…
FYI, Winter 2026 Will Be All About These 7 Cool Sneaker Trends
Anna is an editor on the fashion team at Who What Wear and has been at the company for over eight years, having begun her career in the Los Angeles office be…
