code

An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.

Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.

The challenges of learning new languages, APIs, and tools, how we avoid facing these difficulties, and what drives us to overcome them.

Appearance managers, self-theming views, and rapid design iteration with code and variables.

The effectiveness and side effects of sales and price changes.

Strategies for surviving the ups, downs, and increasing challenges of today's App Store and nearby businesses.

Deciding how much of your app to keep secret before release, and how to slowly reveal it.

How to get back into the zone after the holidays.

Preparing for and reacting to Apple implementing your app's core functionality themselves.

Maintaining, testing, and modernizing old apps.